Tag Archives: branding

Why we run?

Geoff Roes’ essay contest on iRunfar has resulted in a worthy winning piece of creative writing, and a very interesting reflection by Geoff on the trends he saw in the corpus of 103 answers he received. My kinda answer didn’t fit the … Continue reading

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trendy trailrunning trivia

Now everyone has had (mostly) his say about 2014, its time for my geriatric armchair contribution. Being late is not only my style but also allows me to freely piggyback on what has already been produced by those making a living from … Continue reading

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does the money thing matter?

The Dutch trailrunning portal that posted my 2014 Mustang Trail Race reflection, just posted a piece that made me aware of Asics outrun the sun project: two teams racing the UTMB route (9500m +D) relay-fashion trying to beat the sunlight … Continue reading

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customer service orientation is a misleading label

Customer orientation: not so easy to instil in an organization. I have some background in the hospitality industry. Can one get more prototypical as far as serving goes? The industry label itself is a one-word metaphor of what its members claim … Continue reading

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