reblogging kinky coffee

Renato Bialetti, the Italian businessman who turned an aluminum coffee pot into a classic global design, died last week at the age of 93. In accordance with his and his family’s wishes, his ashes were interred in an urn shaped like a large version of a Moka pot, the stovetop coffee maker he introduced to the world…

Bialetti didn’t invent the Moka. He just made it famous. A man namedLuigi di Ponti designed the appliance in 1933 and sold the patent to Renato’s father Alfonso Bialetti, an aluminum vendor. It works like this (via Alborzagros):

Moka_Animation

Sales lagged under the elder Bialetti, but Renato had bigger, coffee-scented dreams when he took over the business in the 1940s. He spearheaded a massive marketing campaign across Italy for the pots, which were branded with a charmingly mustachioed caricature—based either on himself or his father, depending on the legend you read.L’omino con i baffi, the little man with a mustache, remains a widely-recognized symbol in Italy today.
 

An estimated 330 million Moka pots have since been sold around the world. Bialetti’s Moka-shaped urn now lies in the family plot in Omegna, Italy.

About roger henke

Still figuring out the story line that would satisfy myself here. Listening to what my family and friends evoke, what the words I absorb, the images that move me, the movements that still me, point to.
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