I don’t come across many occasions when two totally disconnected fancies of mine present themselves hand-in-hand. I really like coffee. Can do without it but love the morning kick of two double espressos. Without doubt enhances my joy in life. I’ve written about it before, and I’m not the only Dutchman (includes a great song – another stellar version of it is here).
Then there is this hang-up with the way we manage to tolerate the disaster of neglecting half of our species. I’ve re-blogged a David Rothkopf piece about it and keep returning to it in my thinking, like why it makes sense to support a young and talented female trailrunner like Mira Rai.
And then I come across this pre-WWII advert for Buisman, a brand non-Dutch might not even have heard of, while for us – of the right geriatric age – it is still a household name, even though their product, caramelized sugar to enhance the taste of coffee, is not being used anymore since decades.
There was this butcher in Petten
Whose wife couldn’t brew a decent coffee
He taught her a lesson:
Please use Buisman’s GS
Else I’ll make sure you’ll be sorry
Yes, yes, a good Dutchman used to have no problem beating the wife around, especially if she wasn’t a good barrista.